We're extremely excited to reveal our new brand identity

Since our launch this year, tifography’s visual identity has been constantly evolving. Now, it’s time for the final revamp - driven by a fresh and minimal style that celebrates our passion for sports, athletes and the digital world.

We explored different paths for a new logo - some kept the original design at its core, while others saw a departure from our roots entirely. After exploring our options, we chose to focus on our two core foundations for inspiration: Sports and innovation.

Innovation is front and center

As a digital-oriented business, it’s important to convey tifography’s passion for pushing the industry forward. We want to supply athletes with innovative products that represent the cutting edge of the industry, exciting their customers while helping them reach new audiences and drive their growth.

Adaptive Design

An adaptive logo is designed responsively and it alters depending on the platform being used. ... An adaptive logo has multiple versions.

Think, as an example, of the logo for a company as found on a letterhead, versus the logo for the same company as used to represent their Instagram profile.

Following this concept, the new logo is capable of adapting to almost any sport and exploring different disciplines only by changing one of its design core elements.

Our new brand identity expresses our unique character, which combines business strengths with a sense of sport values which determines how we address the whole breadth of our clients’ challenges, to enable their ambition in the digital world.

The new brand will accompany us through the next phase in our exciting journey and in that regard; we can't wait to see what the future holds.